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Interactive Marketing's Contribution to Improving Customer Relationshi…

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작성자 Shawn
댓글 0건 조회 47회 작성일 23-12-12 13:00

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Communication, which frequently takes place in real time, is a crucial component of the interactive marketing project. Companies now engage in direct conversations with customers, get instant feedback, and provide personalized responses in place of one-way marketing messages. This cross-border communication promotes customer-business relationships and encourages the development of long-lasting connections. Interactive marketing is therefore a potent tool for fostering client loyalty. However, consumers ' active participation in the conversation creates a complex relationship that necessitates ongoing maintenance efforts. ...........................................

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1.jpgCustomer empowerment opportunities abound in the interactive marketing industry. Businesses give customers a sense of ownership and control by involving them in marketing initiatives like product design or promotional campaigns. Customer insight and creativity can be used to strengthen emotional ties and turn them into brand advocates. ...........................................

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